A campaign I led for a shipping software company called Endicia. Their message was simple, we want our customers to know that shipping is more than just getting boxes out the door, that it can actually be used as a catalyst to help grow their business. Endicia's intelligent labeling turns shipping into customer experience opportunity, plus they're software is flexible enough to scale with your business.
We landed on this idea of turning shipping boxes into the literal building blocks towards this growth. The campaign was brought to life through a friendly/quirky aesthetic that helped further support the type of brand Endicia is known for.