Thomson Reuters asked us to come up with a social campaign for their Quickfinder book. They wanted a video that had a light-hearted, quirky tone to align with previous campaigns, along with the potential to become "viral" (all on a small budget of course). We eventually landed on this simple concept showing short vignettes of a tax professional and his Quickfinder working together. With it's down to earth tone and crudely rigged puppeteering, it let the characters interactions shine and added a certain charm. In this way, the viewer is left to remember their relationship as opposed to some fancy video effects bringing a book to life. We were very happy with how this blended entertainment, charm, and education in just the right doses.